What services do your clients/prospects most want and need?

Single use surgical instruments for general surgery, podiatry, ortho, ENT & vascular

What are the core strengths of your organization?

Our manufacturer, Bailey Instruments, was incorporated in 1989 as a Limited Company after being founded by Tim and Sally Bailey in 1984 and remains one of the longest and most reputable manufacture of surgical instruments and medical devices in the UK.

How do people feel after they use your services?

Patients & HCPs are relaxed, knowing the quality design including sharper edges results in faster procedures as well as the single-use instruments lower the chance of healthcare acquired infection. HCPs are satisfied with the quality and less stressed as they are not wasting their time on sterilization protocols of the instruments and instead can focus on patient recovery.

What are your customers trying to accomplish by using your products/services?

Time savings (faster procedures, less time spent sterilizing), cost savings (from faster procedures, less sterilization equipment and maintenance), better outcomes (lower risk of HAI’s)

Describe your typical customer (needs, desires, preferences, fears, pain, etc.). Who is your competition? (please list at least 3-5 competitors) What sets your company apart from others in your industry? Is there a unique aspect to your company that you could use as a point of differentiation?

Reduced risk of infection – our single use surgical instruments are used on a single patient for a single procedure and then disposed of. Because our instruments do not require sterilization and are not reused, the risk of healthcare acquired infections is reduced greatly.
Precision design, better ergonomics, sharper instruments, improved compliance – we believe that superior products make for superior outcomes. Susol’s single-use instruments allow healthcare providers to provide more efficient care with better outcomes, without sacrificing on quality.
Faster procedures – Susol’s single-use instruments are delivered individually packaged and sterilized, so they are ready for immediate use. This mean healthcare providers can spend less time sterilizing instruments and more time delivering quality care to their patients.

Do you have an existing tagline, slogan or brand statement? If not, would you like to create one.

Tag line: ‘Superior products. Superior outcomes.’
Other tags: ‘Single package. Single patient. Single procedure.’

How do prospects find you?

Online/website, sales reps, conferences

What are the central keywords/trigger words that prospects might use to find you online? (I.e. what words would your target audience use to describe the key products/services/information you provide?)

Single-use surgical instruments, podiatry instruments, surgery, single-use instruments, surgical instruments